SHOP + POP

All you need to know in retail, marketing and digital trends.

Sep 7, 20236 min read

Cross-Selling vs. Upselling

Retailers, what if I told you that you can regularly increase a transaction's average order value (AOV) by up to 25%.

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Mar 22, 20235 min read

Some customers may not be ready to buy from you again right after a purchase but a post-purchase email sequence to reengage.

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Aug 4, 20221 min read

My article on the e-commerce post-sale process is now on Ingrid.com.

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